Website Tips

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Senior Living SEO: Optimized Pages Generate More Leads Image

Search engine optimization, or SEO, is more complicated than it was 10 and 20 years ago. Website owners and content creators must put more care into what they publish. Gone are the days of keyword stuffing. Now, search engines like Google expect you to offer your visitors something of value while ensuring that you apply SEO best practices on all your pages. SEO encompasses many things....

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Why business directory listings matter

There’s no denying the power of Google. The search engine processes over 40,000 search queries per second. That’s 3.5 billion searches daily and 1.2 trillion annually. However, Google search result pages are not the only thing you should be concerned about. There are also online directory listings.   What Are Online Directories? Online directories are submission services that categorize entries and publishes them online. These websites are sometimes...

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online reputation management tips

Every business owner needs to manage their online reputation – especially those who work in the senior care industry. Families need to know that you are the best choice for their loved one. Whether you’re providing a medical service or long-term living arrangements, consumers will not consider you if you do not appear experienced and trustworthy. That’s why reviews are your greatest source of leads.   How...

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Does Your Senior Living Business Need Local SEO

You could run the best senior living facility and never get found on the internet if your SEO isn’t effective. Search engine optimization is essential to visibility. Keywords guide how often your website is seen as well as who sees it. You need to be presented to as many people who fit your target audience as possible. That’s where local SEO can help.   What Is Local...

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Why Your Senior Living Website Content Matters

Content is king these days. No matter what industry you are in, you must have good content if you want to succeed online. Assisted living facilities should be especially concerned with the quality of their content. You need to build trust. Clients and their families must feel confident that you are an expert and will provide accurate information. They are trusting you with their loved ones’...

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Assisted Living Referral Services: Finding Leads Without Overpaying

Many assisted living facilities rely on referral services to generate new business. These services, also known as placement agencies, direct families to the care providers they need. There are many options available, and it can be challenging for people who search for the best accommodations for their loved one. That’s why consumers often turn to referral services to find what they need. While this may sound...

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