Should My Company Be a Service-Area Business SAB on Google If I Don’t Visit Customer Locations?

Companies that travel to customer locations to deliver products or services can mark their profiles as a “service-area business” on Google My Business. It may be tempting to add this to your listing to help target customers, but it may not be the best solution if you don’t meet the guidelines for it.

Google defines this type of business as one that visits or delivers to customers but does not provide service at their store, shop, or office. Examples of service-area businesses include plumbers and cleaners. These professionals travel to their customers to provide service and don’t necessarily need to have customers come to them for any reason. The entire transaction is completed on-site.

If your business does not physically travel to your customers, then you should not be designated as a service-area business on your Google My Business profile.