Search engine optimization, or SEO, is more complicated than it was 10 and 20 years ago. Website owners and content creators must put more care into what they publish. Gone are the days of keyword stuffing. Now, search engines like Google expect you to offer your visitors something of value while ensuring that you apply SEO best practices on all your pages.
SEO encompasses many things. There are several key areas you should address if you want to set your senior living website up for success in 2019.
Responsive Design Improves the User Experience
There are 2.7 billion smartphone users in the world today. Approximately 77% of Americans own smartphones, with 47% claiming that they couldn’t live without one. According to an Ericsson Mobility Report, smartphone subscriptions are expected to rise to 6.83 billion globally by 2022.
What does that mean for your senior living website? It means that you must be accessible on more devices than ever before. From mobile phones to tablets, laptops, and desktop PCs, consumers have more ways to get online. You need a responsive design that allows everyone to see your content.
A website with a responsive design will adjust to the size of the screen viewing it. It’s good for the user because it means their experience will stay the same no matter what device they are on. It also takes less time to develop compared to a website and standalone mobile app. Your pages load faster and perform better. Responsive websites also tend to have lower bounce rates and higher conversion rates.
Local SEO Reaches the People Who Need Your Services
Local SEO will help you connect with people who need and can use your services. It works like regular SEO, with a focus on your location. You likely won’t benefit from traffic originating in other countries or hundreds of miles away. You need to attract visitors from your local area. That’s what local SEO is all about.
Using local business listings, refined keywords, and other methods, you can make your website more likely to be found by people in your region. It can also raise your search engine ranking because you’ll only be competing with businesses in your area rather than the entire world.
Great Content Generates Greater Leads
Great content is a must in modern SEO. A study found that it takes just 50 milliseconds for a visitor to form an opinion of your website. You have very little time to make a good first impression before the user decides whether they want to navigate away. There are two things that must be perfect: your design and your content.
You need to provide something worth reading, and you must do so consistently. This will help you build interest and trust among visitors. It’s also important for search engines.
Google and other search engines are smarter and more adaptable than they once were. They are effective at weeding out pages with no substance. Your content will affect your credibility, which can hurt or help your search results page ranking. Keywords must be used naturally and sparingly. Readability, relevance, and grammar need to be taken into consideration. The quality content rule should apply to all your pages as well as your social media accounts, blogs, and any other online properties you own.
Link Building Makes You Easier to Find
Link building refers to methods that get more links pointing to your web pages. You need links from high-authority sites that are relevant to what you do. It’s important for the user and search engine indexing.
The more links you have, the more visible you will be. If you do it right, then you should see some traffic coming from the site that linked to you. This will help expand your reach and could allow you to tap into a new audience. A higher number of links also means that web crawlers are more likely to find and index your pages sooner.
Building your backlinks can take time. High-quality content is one way to get bloggers and website owners to link to you. You can also establish relationships with senior care-related forums and communities through active participation. Other options include getting listed in online directories and blogging.
Hire a Senior Living SEO Professional
There are many facets to SEO that take time to perfect. The most effective solution is to hire a professional. A senior living SEO expert can assess your pages and make recommendations that will maximize your traffic and conversions. Generate more leads without paying for a referral service. Senior Care Websites brings you search engine optimization for your industry. Contact us now to take the next step in expanding your business.